ArcGIS Business Analyst provides advanced analysis tools and an extensive library of data from industry leading data providers to help you make better business decisions regardless of the size of your organization.

With ArcGIS Business Analyst you can

• Perform customer or store prospecting.
• Define customer-based or store trade areas.
• Find a location similar to that of your best store.
• Conduct market penetration analyses.
• Create gravity models to forecast potential sales at new stores.
• Perform drive-time analysis over a nationwide street network.
• Search national businesses and add results to an analysis.
• Integrate data and geography from the Web.

By combining information, such as sales data, demographics, and competitor locations, with geographic data, such as census boundaries, territories, or store locations, ArcGIS Business Analyst helps you better understand your market, your customers, and your competition.

For a complete enterprise solution, the desktop version of ArcGIS Business Analyst may be combined with subscriptions to Business Analyst Online, providing access to data and reports from the field.